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Neo QLED AI TV

Upscale your experience with Samsung Vision AI

Samsung Neo QLED brings you mind-blowing levels of realism and immersion with Samsung Vision AI. Not only that, it makes your everyday life so much easier and more enjoyable.

A Samsung Neo QLED TV displays a vivid blue otherworldly landscape on screen. Vivid blue light rays come out from the TV.

A Samsung Neo QLED TV displays a vivid blue otherworldly landscape on screen. Vivid blue light rays come out from the TV.

Samsung Vision AI

Meet the AI-powered brain in your TV

2025 NQ AI Processor

Experience brilliant new levels of picture and sound with our advanced processor. Supercharged by AI neural networks, it drives your TV's performance to deliver bolder, better content.

* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

A Samsung NQ8 AI Gen3 Processor chip sits on a TV circuit board. Glowing power lines surge from the processor chip.

NQ8 AI Gen3 Processor (Neo QLED 8K QN990F/QN950F)
  • Up to 2x faster NPU
  • Up to 4x faster GPU
  • Up to 90% faster CPU
* All specs are in comparison to the 2025 QLED TV processor (Q8F / Q7F).
Breathe new life into your favourite content

AI Upscaling

Our AI can take your favourite shows and movies and boost them up to ultra-high resolution, even if they weren't filmed that way. With greater clarity, detail and depth, the world on screen has never looked more real.

A slightly grainy scene of a father and young daughter seated at a kitchen table, talking to each other. A Samsung NQ8 AI Gen3 Processor chip appears. It analyzes various points in the scene and optimizes it for better quality. Now the scene looks clear and vivid.

A slightly grainy scene of a father and young daughter seated at a kitchen table, talking to each other. A Samsung NQ8 AI Gen3 Processor chip appears. It analyzes various points in the scene and optimizes it for better quality. Now the scene looks clear and vivid.

Discover more about Samsung Vision AI
A TV displays a split screen with Colour Booster Pro Off, which is dull, and Colour Booster Pro On, which is vivid.

Colour Booster Pro

Vivid tones, brilliant details. Colour Booster Pro uses AI to dynamically enhance the colour expression of each scene.

A scene of a boy underwater is optimized to have brighter highlights, clearer details, enhanced depth and vibrant colors.

Auto HDR Remastering Pro

Upgrade your content into vibrant HDR-like quality. AI analyzes each scene to provide bright highlights, clear details and rich imagery.

An audio bar over scenes of a windchime, a stadium and a talk show demonstrate that each scene has a different audio level.

Adaptive Sound Pro

Experience clear voices and vivid yet balanced sound, just as the creators intended. Our AI optimizes audio based on what you're watching and the viewing environment, then fine-tunes it with remastering technology.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Generative Wallpaper

Change the ambiance of your home with beautiful TV backgrounds. Just select keywords for the concepts you want, and AI will generate unique images to display on the big screen.

Three screens show how the Samsung NQ8 AI Gen3 Processor customizes picture and audio settings for different content types.

AI Mode

Sit back and let your settings adjust themselves. Our AI can recognize your content and surrounding environment, then tweak your picture and sound for an incredible experience.

A man uses his Galaxy Watch to control a TV across the room, hitting play for a scene of a woman petting a horse.

Universal Gestures

Control your TV with simple motions from your Galaxy Watch. Whether you're working out, cooking or multitasking, easily operate your TV with intuitive gestures — no need to touch a remote.

A TV displays the Samsung Knox Security logo. Off the side, a logo for IT Security Certification Center CISS-1291-2024.

Samsung Knox Security

Rest easy behind Samsung's state-of-the-art security. Sensitive data like passwords are protected, connected devices are monitored and malicious activity is automatically blocked. Plus, our security team regularly updates your TV to protect against the latest threats.

Picture Quality

Uncover dazzling new levels of detail

Quantum Matrix Technology

Immerse yourself in the breaking brilliance of Samsung's backlight technology. Mini LEDs are controlled with pinpoint precision, resulting in spectacular brightness and contrast that highlight every detail on screen.

An outdoor scene of a waterfall in a forest pulls apart to show three different layers. The top layer depicts the scene. The middle layer shows light beaming through. The bottom layers shows Mini LEDs. The screens snap back together to show the outdoor scene with the brightness of the Mini LEDs.

Sound

Feel the pulse of every scene with cinematic sound

Dolby Atmos® & Object Tracking Sound

Put yourself in the beating heart of action. Dolby Atmos creates a dome of sound that wraps around you, while OTS tracks the objects on screen to create dynamic, realistic effects — like the rush of a motorcycle speeding by.

In a theater, a screen shows a scene of a man on a motorcycle. With Object Tracking Sound, sound waves appear where the motorcycle goes on screen. The view slowly zooms into the scene, then out to reveal it's now on a TV screen in a living room. Dolby Atmos makes sound waves travel around the room.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Enjoy the sweet synergy of your TV speakers and soundbar playing as one. Q-Symphony perfectly harmonizes these audio sources, delivering crystal-clear sound that resonates throughout your room.

A TV displays a scene of a man and a woman talking in a restaurant. With Q-Symphony Off, sound waves come only out of a soundbar that's installed underneath the TV. With Q-Symphony On, sound waves come out of both the soundbar and TV. The sound waves are bigger and travel in more directions.

One UI Tizen

Personalize your screen experience

One UI Tizen

Enjoy a more personalized and enhanced screen experience, powered by Samsung Tizen OS. You can take advantage of the latest innovative Samsung features, and feel safe under the security of Samsung Knox.

A TV displays a One UI Tizen screen with options to stream free TV and various apps and services like Samsung TV Plus.
Find world-famous galleries in your TV

Art Store

Enjoy masterpieces from the world’s leading museums and artists. Our Art Store lets you discover beautiful new works of art, with relevant selections for each season, holiday and mood. Plus, you can access 240+ free artworks annually with Art Store Streams.

A TV displays the Samsung Art Store with options to find art pieces and discover artists and institutions.
Do the SmartThings!

SmartThings

Manage your smart devices through your TV with the built-in SmartThings hub — no need for a separate hub or dongle. You can also view your smart home on screen in one quick glance. Plus, the TV sensors can help manage your environment, like the light sensor detecting the brightness in your room.

A TV uses its built-in SmartThings hub to connect with other smart devices in the living room, including an air conditioner, blind, air purifier, stand light, robot vacuum, washer, dryer and refrigerator. SmartThings and Matter logos appear.

Design

Looks like it's floating in air

Infinity Air Design

An ultra-slim profile with black borders reduced to a thin line, supported by a minimalist stand. Whenever the screen is on, this design blends seamlessly into the background so you can focus solely on what's playing.

The side view of a slim TV with Infinity Air Design floating in air. The TV spins around several times before settling on top of a white marble stand with a white wall as a background. The TV displays a vivid outdoor night scene of mountains and a building on fire.

Infinity Screen
A close-up on a corner of a TV with Infinity Screen, which has a minimalist look with a thin reduced frame.
Round-shaped Speakers
A close-up of four round speakers built into the back of a TV.

Compare Samsung Neo QLED TVs

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      * Available features and specifications for Neo QLED series may vary by TV size and region.
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      A glowing rectangular silhouette like a TV screen is set on an outdoor lake with snowy mountains in the background.

      * Global No.1 TV: Source - Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

      * Design and features may vary by model. Check the specifications of each model for details. Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

      1. AI Upscaling: Viewing experience may vary according to type of content and format. Upscaling may not apply to PC connection and Game Mode.
      2. Adaptive Sound Pro: Experience may vary depending on the content and environment.
      3. Generative Wallpaper: The number of generation attempts allowed per day may be limited. Feature is supported in countries other than China.
      4. Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
      5. Universal Gesture: Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
      6. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
      7. Dolby Atmos® & Object Tracking Sound: The location and number of speakers may vary depending on the model.
      8. Q-Symphony: Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately. The location and number of speakers may vary depending on the model.
      9. One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that this upgrade does not cover the hardware performance, features or durability.
      10. Art Store: Art Store subscription required to access full selection. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice. The Art Store may not be available in some countries.
      11. Art Store Streams: Availability may vary by country. The time at which the 30 artworks are delivered each month may vary by region. The timing and frequency at which the artworks are delivered may vary by region. The number of free artworks delivered is subject to change without notice.
      12. SmartThings: Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.