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samsung oled ai tv

Enrich your
experience
with
Samsung Vision AI

The inside of a dark cave with a ray of light. A stream of light particles runs through a rocky cavern. Light particles form a blooming flower. An OLED TV is superimposed over the blooming flower.

A logo reads 19 Years Global No. 1 TV. A logo reads 19 Years Global No. 1 TV.

* Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Intense blacks. Pristine whites. True-to-life colours.
Samsung's AI technology elevates OLED TVs
into new heights of boldness and immersion.

Power the ultimate OLED experience with infinite contrast

A close-up of a blooming flower. The petals disperse and scatter into glowing pixels. The pixels group together and surround a Samsung NQ4 AI Gen3 Processor chip. The processor chip takes in all the pixels and then gives off a glint.

OLED Display With NQ4 AI Gen3 Processor*

Discover the brilliance of Samsung's OLED technology, powered by our NQ4 AI Gen3 Processor. Self-illuminating pixels allow for precise control over the darkness and light on screen — so you can enjoy pure blacks and whites with incredible contrast.

*NQ4 AI Gen 3 only applies to OLED S95F & S90F. S85F features NQ4 AI Gen 2 processor.

Elevate the picture to perfection

NQ4 AI Gen3 Processor*

Samsung's advanced processor takes the striking visuals of OLED to new heights. With AI neural networks, it intelligently improves picture quality, refining various factors from brightness to black expression.

  • * NQ4 AI Gen 3 only applies to OLED S95F & S90F. S85F features NQ4 AI Gen 2 processor.
  • * NQ4 AI Gen 3 is compared to the 2025 QLED (Q4 AI Processor). Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
  • * Based on internal tests only. Performance results may vary depending on a number of factors.
A TV is superimposed over a bright, vivid seaside scene so it looks like it's on screen. Logo reads 30% brighter.
Boost every pixel to brilliance

OLED HDR Pro

Bring out details from the darkest shadows to the brightest highlights. Our OLED technology analyses each scene to boost for optimal brightness and contrast — right down to the pixel.1

*Compared to the 2024 OLED S95D.

*Based on internal tests only. Performance results may vary depending on a number of factors.

30% brighter
A TV displays a scene of a desert in a starry night. A nearby lamp throws distracting reflections on the screen. With glare-free technology, the screen becomes clear. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045.
A TV displays a scene of a desert in a starry night. A nearby lamp throws distracting reflections on the screen. With glare-free technology, the screen becomes clear. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045.
Reduced glare and reflection.

Just pure OLED
perfection.

Glare Free*

See intense blacks and whites in all their glory, no matter what's shining on your screen. Our glare-free technology reduces light reflections, so you can enjoy your favourite content without distracting shine.2

*S95F only.

Unlock a world of new experiences
with Samsung Vision AI

4K AI Upscaling Pro

Enjoy your content in stunning 4K resolution, even if it wasn't filmed that way. AI can boost your favourite shows and movies to provide a clear, sharp definition.3

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

AI Mode

Sit back and let your settings adjust themselves. Our AI can recognise your content and surrounding environment, then tweak your picture and sound for the best experience.

Three TV screens showing how AI Mode customizes the picture and audio settings for different types of content.

Adaptive Sound Pro

Experience clear voices and vivid yet balanced sound, just as the creators intended. Our AI optimises audio based on what you're watching and the viewing environment, then fine-tunes it with remastering technology.*

*Performance may vary depending on installation environment and surroundings.

Three TVs play audio differently, indicated by audio bars above the TVs, optimized for the type of content being played.

Bixby

Get better help from a smarter voice assistant. With updated AI, Bixby can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches and seamless device control.4

Woman in living room speaks to Bixby through the TV. Captions of the dialogue are shown. What’s the weather in Paris today? The weather in Paris today is clear. Is there a famous place there? Paris is famous for the Eiffel Tower, the Seine River and more.

Pet Care

Monitor your pets even when you're away. Your TV's on-device AI can detect sounds like barking and notifies you when your pet needs attention. You can also set custom rules to turn on your pet's favourite content at any time.5

A TV's connected mic detects a dog's presence. The dog looks happy as the TV plays a peaceful scene along with music.

Universal Gestures

Control your TV with simple motions from your Galaxy Watch. Whether you're working out, cooking or multitasking, easily operate your TV with intuitive gestures — no need to touch a remote.6

Man wearing a Galaxy Watch watches TV in a living room. He moves his hand back and forth to play the video on the screen.

Samsung Knox Security

Your privacy is safe on Samsung TVs with constant security updates. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked.7

Samsung Knox security logo on a TV screen. Secured by Knox logo.
Enjoy 7 years of new
TV experiences for free*

One UI Tizen

  • * Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
  • * Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

Level up to an immersive gaming theater

Cutscenes from the video game The First Descendant show soldiers in futuristic gear running and jumping around. The scenes look choppy with 60hz. The screen updates to 165hz, and the scenes become clear and smooth. Zooms out to show the game being played on a TV screen by a man with a controller.

4.2x faster GPU

OLED Gaming TV with Motion Xcelerator 165Hz

Ready your battle stations with the ultimate gaming TV from Samsung. Fluid, lifelike visuals draw you into the action, while smooth motion performance lets you quickly outplay your opponents.

*Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

A split screen displays the same brawler character on both sides. With Auto Low Latency Mode turned Off on the left side, the character is unable to dodge a blast. With Auto Low Latency Mode turned On in the right side, the screen reacts faster to the input, allowing the brawler to dodge the blast.

Low latency.

Smooth moves.

Auto Low Latency Mode (ALLM)

Skillfully outplay your rivals with a display that reacts instantly to your commands. Auto Low Latency Mode automatically optimises the latency settings for your games — reducing input lag for faster responses and smoother gameplay.8

A TV with AMD FreeSync Premium Pro shows a smooth scene of a racecar. Without FreeSync, the same scene has image tearing.
No stutter. No tearing.
Just smooth driving.

FreeSync Premium Pro

Cruise confidently to the finish line with a reliable engine. This TV screen syncs flawlessly to the action, ensuring there's no lag, stutter or tear — so you can smoothly immerse yourself into dynamic gameplay.9

A TV screen shows various settings on a bar at the bottom, such as virtual aim point, screen ratio, and minimap zoom. Various video games like The First Descendant play on screen, from genres such as RPG, Sports, and RTS. As the genre changes, the TV uses AI to optimise the settings to the genre.

Settings optimised.

Victory assured.

AI Auto Game Mode

Get the best game settings right away. AI automatically detects what you're playing, then optimises to match the genre — shooters, sports games, RPGs and more. So you can just launch and dive right into peak gameplay.10

Redefine your space with a sleek centerpiece

The top view of two OLED TVs as they slide past each other. Cut to a side view of a single OLED TV, which shows off its slim frame. The OLED TV rotates to show a pink abstract landscape on screen. The view zooms past to focus on a different OLED TV that displays a blue abstract landscape on screen.

OLED Design

Look at the beauty beyond the screen. Our OLED designs are modern works of art, featuring an ultra-slim profile that looks stunning from any angle. It doesn't just complement your decor — it elevates your entire space.

Which OLED is right for you?

  • Screen Size

  • Resolution Resolution is a measurement of the number of pixels that can be contained on a display screen. The higher the pixel count, the better the resolution.

  • Processor Samsung's AI powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology powered by 128 AI neural networks transforms content up to 4K picture quality. Our NQ4 AI Gen3 Processor optimises both picture and sound to deliver a 4K experience whether you are streaming services, playing your favourite video games or watching live sports.

  • Glare Free Glare Free is an advanced anti-glare technology designed to eliminate reflections and reduce screen glare, allowing for a more clear, comfortable and focused viewing experience, whether there's indoor lighting.

  • HDR HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes.

  • FreeSync Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.

  • Gaming Motion Gaming Motion is a technology that provides smooth motion and clean image quality without blur even in fast-paced game content.

  • OTS OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.

  • Design

  • Smart TV OS Samsung One UI Tizen is home to apps & services available on Samsung TVs. It includes Samsung TV Plus with free channels and movies, Gaming Hub with cloud gaming services, Daily+ where you can manage your daily activities and SmartThings where you can control your smart devices from your TV. And it's equipped with Samsung Knox Security to protect your privacy and personal info.

S95F S95F
S95F
  • 83/77/65
  • 4K (3840 x 2160)
  • NQ4 AI Gen3 Processor
  • Yes (Glare Free)
  • OLED HDR Pro
  • FreeSync Premium Pro
  • Motion Xcelerator
    165Hz
  • OTS+
  • Infinity One Design
  • One UI Tizen
Buy now
S90F S90F
S90F
  • 83/77/65/55/48/42
  • 4K (3840 x 2160)
  • NQ4 AI Gen3 Processor
  • -
  • OLED HDR+
  • FreeSync Premium Pro
  • Motion Xcelerator
    144Hz
  • OTS Lite
  • LaserSlim Design
  • One UI Tizen
Buy now
S85F S85F
S85F
  • 83/77/65/55
  • 4K (3840 x 2160)
  • NQ4 AI Gen2 Processor
  • -
  • OLED HDR
  • FreeSync Premium
  • Motion Xcelerator
    120Hz
  • OTS Lite
  • Contour Design
  • One UI Tizen
Buy now

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Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

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    OLED HDR Pro: The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.

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    The S95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025

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    Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

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    Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR. Not all accents, dialects and expressions recognised.

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    Real time streaming on mobile is supported on (mobile) Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on (TV) 2025 Samsung TVs. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.

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    Universal Gesture supports Galaxy Watch 4 and higher / Wear OS 5 and higher.

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    Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

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    Auto Low Latency Mode: Low input lag is measured based on internal testing conditions and it is subject to change according to game settings or specific conditions.

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    FreeSync Premium Pro: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

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    AI Auto Game mode works for console games only.