Enjoy your show with Samsung Vision AI

Close-up on the legs, then face, of a horse running in slow motion on sand against a dark background. Zoom out to reveal that this scene is playing on a large TV. The horse exits from the screen. The word 8K appears in big at the center of the TV with a single light explosion effect.

* Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Step into the future with Samsung Vision AI in 8K TVs —
where every moment becomes extraordinary.

Why Samsung 8K TV?

Samsung's powerful technology pairs with AI to deliver an astonishing 8K experience — redefining what a Samsung TV can be. The experience goes beyond spectacular visuals, and into your lifestyle. It's the ultimate embodiment of Samsung's excellence, and it’s what makes 8K TVs our best TVs.

Samsung Vision AI logo with Generative Wallpaper, Bixby and Pet Care icons, next to Exclusive Samsung Engineering with NQ8 AI Gen3 Processor, Motion Xcelerator 240Hz and Wireless One Connect icons.

Samsung
Vision AI

See how AI provides stunning visuals while
enriching your everyday life.

Generative Wallpaper

Choose a few keywords and let AI create unique, gorgeous pictures that are just right for the moment. These custom images let you effortlessly transform the ambiance of your home. Now, your TV is an aesthetic canvas that can elevate the mood of any occasion. 1

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Enjoy 7 years of new
TV experiences for free*
One UI Tizen

Exclusive
Samsung
Engineering

Discover the exclusive Samsung technology
behind every amazing 8K experience.

Superior processing.
Exceptional 8K performance.

NQ8 AI Gen3 Processor

Experience TV at its finest with our most advanced processor yet. Using 768 AI neural networks —
38x times more than in our 4K TV — it optimises picture and sound quality to unbelievable new heights.
Every scene looks and sounds so real, you’ll get completely immersed in the action. 6

Samsung NQ8 AI Gen3 Processor descends on TV's main board. It lights up with power waves surging from the chip. Number scrolls to show 768 and text AI Neural Networks appears. 2x faster NPU. 2.2x faster GPU. 1.3 faster CPU. Specs are in comparison to the 2025 Neo QLED 4K (NQ4 AI Gen2 Processor).

Upscale content
into a glorious 8K experience

8K AI Upscaling Pro

Watch your favourite movies and shows in a higher picture quality.
The processor’s 768 neural networks can transform every detail and texture on your screen up to an 8K resolution —
even if it wasn't filmed that way. Every pixel is upgraded, so you get an enhanced viewing experience. 2

A slightly grainy scene of a mother and child having a picnic outside. A Samsung NQ8 AI Gen3 Processor chip appears. It analyzes various points in the scene and optimises it for better quality. Now the scene looks clear and vivid.

  • Discover breathtaking clarity with 33M pixels
    Aerial shot of city is optimised to 8K resolution to become super clear and crisp.

    Immerse yourself in visuals so vivid, it feels like you can touch them. With 33 million pixels on screen, 8K TVs are 4 times more pixel-dense than 4K TVs. The result? Even subtle details on your screen come to life with incredible definition and depth. 7

  • Ultra-fine contrast that brings out every detail in 8K
    A layer of Quantum Mini LEDs in the backlight illuminates a top layer that shows a scene of a boat on water in vivid quality.

    See more in both the brightest and darkest scenes. Our backlight has precise dimming control over Samsung’s Quantum Mini LEDs, which provide 1.5x more lighting zones than regular Quantum Matrix Technology. This enables ultra-fine contrast that highlights all the details.

  • Minimal reflections.
    Brilliant immersion.
    Comparison of TV screens with and without Glare Free. Glare Free Reflection UGR<10 Discomfort <22 Disability <34 UL logo.

    Stay focused on your content with minimal distractions. Our anti-glare technology reduces glare from external light sources, such as indoor lighting. Now you can enjoy your favourite entertainment without closing the blind. 8

Outpace the
competition,
even at
lightning speeds

Motion Xcelerator 240Hz

Stay ahead with super-responsive gameplay. Samsung's unique dynamic refresh technology delivers
the ultimate motion performance for games up to 4K 240Hz. Your games will look incredibly smooth and clear,
even during the most intense action scenes. 9

A scene from the Nexon trailer is seen with less clarity on one side of the screen labeled "120Hz " and with ultra-sharp clarity on the other side labeled "240Hz." User can adjust the screen side-to-side to compare the picture quality.

Neo QLED 4K
Neo QLED 8K
No more tangled
cords.
Only uninterrupted viewing.

Wireless One Connect

The Wireless One Connect can seamlessly transmit an omnidirectional 8K signal up to 120Hz to your TV —
thanks to Samsung's advanced compression technology. The connection
stays strong, so you can tuck the set-top box to the side and rearrange your room the way you like. 10

A Wireless One Connect box is placed in a media cabinet at the back of a living room. The door opens to reveal and show a close-up of the box. Waves emanate from the Wireless One Connect box, showing how it wirelessly transmits a signal to the TV in the living room.

Surround yourself
with cinematic soundscapes

OTS Pro / Dolby Atmos®

Get vibrant audio to match the brilliant visuals. Sound moves with the objects on the screen,
while you’re surrounded by powerful Dolby Atmos 3D audio pouring from all around you.
It’s a dynamic, hyper-realistic listening experience worthy of an 8K TV.

Scene of truck driving in circles at high speed. Sound waves following the truck indicate its sound is being tracked with OTS Pro. Zoom out to living room. Sound waves emanate from TV screen in various directions while other sound waves create a dome of sound. Dolby Atmos logo.

Meet our Neo QLED 8K TVs

  • Screen Size

  • Resolution Resolution is a measurement of the number of pixels that can be contained on a display screen. The higher the pixel count, the better the resolution.

  • Samsung Vision AI

  • Processor Samsung's processors utilise AI-powered core technology that optimise both picture and sound up to an 8K experience. With 768 AI neural networks, NQ8 AI Gen3 uses 3x more AI neural networks than the NQ8 AI Gen2.

  • Contrast Quantum Matrix Technology is Samsung’s proprietary technology that utilises Quantum Mini LEDs to create great details in both the darkest and brightest scenes. The Quantum Matrix Technology Pro has 1.5x more lighting zones than normal Quantum Matrix Technology.

  • AI Upscaling AI Upscaling technology uses AI neural networks to transform content up to an 8K resolution. 8K AI Upscaling Pro technology is powered by 3x more AI neural networks than normal 8K AI Upscaling.¹¹

  • HDR HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes.

  • Gaming Motion Gaming Motion is a technology that provides smooth motion and clean image quality without blur even in fast-paced game content.

  • Dolby Atmos® Dolby Atmos® goes beyond the ordinary listening experience and puts you inside the sound in a new spatial way. Combining with up-firing speakers, you can fully enjoy the immersive, cinematic sound of Dolby Atmos®.

  • OTS OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.

  • Design

  • One Connect One Connect is a device that you can plug your TV input devices into, instead of your TV, to simplify cable management. The Wireless One Connect syncs wirelessly to your TV, while the standard One Connect must be linked to your TV via a cable to transmit data.¹⁰

  • Smart TV OS Samsung Tizen OS is home to apps & services available on Samsung TVs. It includes Samsung TV Plus with free channels and movies, Gaming Hub with cloud gaming services, Daily+ where you can manage your daily activities and SmartThings where you can control your smart devices from your TV. And it's equipped with Samsung Knox Security to protect your privacy and personal info.

  • 85
  • 8K Resolution
    (7680 * 4320)
  • Yes
  • NQ8 AI Gen3 Processor
  • Quantum Matrix Technology Pro
  • 8K AI Upscaling Pro
  • Neo Quantum HDR 8K Pro
  • Motion Xcelerator 240Hz
  • Yes
  • OTS Pro
  • Infinity Air Design
  • Wireless One Connect
  • One UI Tizen
  • 85/75/65
  • 8K Resolution
    (7680 * 4320)
  • Yes
  • NQ8 AI Gen2 Processor
  • Quantum Matrix Technology Pro
  • 8K AI Upscaling
  • Neo Quantum HDR 8K Pro
  • Motion Xcelerator 165Hz
  • Yes
  • OTS+
  • Metal Frame Design
  • -
  • One UI Tizen
Help choose my TV

Discover your ideal TV and make it yours in a few simple steps

A glowing rectangular silhouette like a TV screen is set on an outdoor lake with snowy mountains in the background. A glowing rectangular silhouette like a TV screen is set on an outdoor lake with snowy mountains in the background.
  • * Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
  • * Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.
  1. Requires internet connection and Samsung Account. Number of daily attempts may be limited.
  2. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
  3. Performance may vary depending on installation environment and surroundings.
  4. Real time streaming on mobile is supported on (mobile) Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on (TV) 2025 Samsung TVs and later models. It only works when the TV is turned off.
    TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
    Camera is sold separately.
  5. Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR
    Not all accents, dialects and expressions recognised.
  6. Compared to NQ8 AI Gen 2 Processor. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
  7. Real 8K Resolution: Real 8K Resolution is defined as having 7,680 x 4,320 pixels. Native 8K content is based on current 8K streaming, connectivity and decoding standards. Certain third-party and future standards are not guaranteed or may require additional device/adapter purchase.
  8. The QN990F and QN900F have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.
  9. Requires compatible gaming PC supporting 4K resolution, 240Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.
    Motion Xcelerator 240Hz: 4K 240Hz is only available with PC connected games that support such specifications (PC graphics card required). Performance may vary.
  10. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.
  11. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.